Alankrutha Handloom ("we," "us," or "our") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website www.alankruthahandloom.com (the "Site") or use our services. By using our Site, you consent to the practices described in this policy.  

1. Information We Collect:

We may collect the following types of information from you:  

• Personal Identification Information: This includes your name, email address, phone number, shipping address, billing address, and other information you provide when you create an account, place an order, subscribe to our newsletter, or contact us.  
• Payment Information: When you make a purchase, we collect necessary payment information such as credit/debit card details or other payment method details. Please note that we use secure payment gateways, and we do not directly store your complete payment details on our servers.
• Device and Usage Information: We may automatically collect certain information about your device and how you interact with our Site, including your IP address, browser type, operating system, referring URLs, pages visited, and the dates and times of your visits. We may use cookies, web beacons, and other tracking technologies to collect this information.  
• Communication Data: We may retain records of your communications with us, including emails and other messages.
• Demographic Information (Optional): We may collect demographic information such as age, gender, and preferences, which you may voluntarily provide.

2. How We Use Your Information:

We may use your information for the following purposes:

• To Process and Fulfill Orders: To process your orders, arrange for shipping, send order confirmations, and manage your account.
• To Provide Customer Support: To respond to your inquiries, provide assistance, and resolve any issues you may have.
• To Personalize Your Experience: To understand your preferences and provide you with relevant product recommendations and content.
• To Send Marketing Communications: With your consent, we may send you newsletters, promotional emails, and information about new products, offers, and events. You can opt-out of these communications at any time.
• To Improve Our Site and Services: To analyze website usage, identify trends, and enhance the functionality and user experience of our Site.
• To Ensure Security and Prevent Fraud: To protect our Site and users from fraudulent activities, unauthorized access, and other security threats.
• To Comply with Legal Obligations: To comply with applicable laws, regulations, and legal processes.

3. How We Share Your Information:

We may share your information with the following categories of recipients:  

• Service Providers: We may engage third-party service providers to assist us with various functions, such as payment processing, shipping, marketing, data analysis, and website hosting. These service providers are contractually obligated to protect your information and use it only for the purposes for which we disclose it to them.  
• Business Partners: We may share aggregated, non-personally identifiable information with business partners for marketing or analytical purposes.  
• Legal Authorities: We may disclose your information to law enforcement agencies, regulatory bodies, or other governmental authorities if required by law or in response to a valid legal request.
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred to the acquiring entity. We will notify you via email and/or a prominent notice on our Site of any change in ownership or uses of your personal information.  

4. Data Security:

We take reasonable security measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. These measures include:  

• Using secure server infrastructure.
• Implementing encryption technologies (such as SSL/TLS) to protect sensitive data during transmission.
• Employing firewalls and intrusion detection systems.
• Restricting access to personal information to authorized personnel only.
• Regularly reviewing and updating our security practices.  

While we strive to protect your personal information, please understand that no method of transmission over the internet or electronic storage is completely secure. Therefore, we cannot guarantee absolute security.  

5. Your Rights:

Under Indian law, you may have certain rights regarding your personal information, including the right to:

• Access: Request access to the personal information we hold about you.
• Correction: Request the correction of any inaccurate or incomplete personal information.  
• Deletion: Request the deletion of your personal information, subject to certain legal obligations.  
• Withdraw Consent: If we are processing your personal information based on your consent, you have the right to withdraw your consent at any time.  
• Grievance Redressal: Contact our Grievance Officer (details provided below) to address any concerns or complaints regarding the processing of your personal information.

To exercise any of these rights, please contact us using the contact information provided below. We may require you to verify your identity before processing your request.  

6. Data Retention:

We will retain your personal information for as long as necessary to fulfil the purposes for which it was collected, including to provide you with our services, comply with legal obligations, resolve disputes, and enforce our agreements.  

7. Cookies and Tracking Technologies:

Our Site uses cookies and other tracking technologies to enhance your browsing experience, analyze website traffic, and personalize content. You can control the use of cookies through your browser settings. However, disabling cookies may affect the functionality of our Site.  

8. Links to Third-Party Websites:

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or the content of these websites. We encourage you to review the privacy policies of these third-party sites before providing any personal information.  

9. Children's Privacy:

Our Site is not intended for children under the age of [Specify age, e.g., 18]. We do not knowingly collect personal information from children. If you believe that we have inadvertently collected personal information from a child, please contact us immediately, and we will take steps to delete the information.  

10. Grievance Officer:

In accordance with the Information Technology Act, 2000 and rules made thereunder, the name and contact details of the Grievance Officer are provided below:  

Grievance Officer

BIJU K S

Ph: 9895051823

Email : bijuks@alankruthahandloom.com

We will record any Personal Information and other content you provide in your communication to effectively respond to your concerns.

11. Updates to this Privacy Policy:

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will post any changes on this page and update the "Last Updated" date at the top. We encourage you to review this Privacy Policy periodically.  

12. Contact Us:

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:  

Email : support@alankruthahandloom.com

Ph: +91 9895032285